The comparison here is with existing monthly plans.
"Black Friday" is the arbitrary time of the year where companies offer discounts.
At Ente, we've never resonated with marketing techniques that treat existing customers unfairly. Also, we don't wish to offer unsustainable prices that undermine the core value of the product. Longevity comes at a premium, and we can't and won't ever monetize your data.
So this Black Friday, we've approached things differently. We've hand picked long-term plans, that you can purchase at a discount, and stack with your existing subscription. You walk away with money saved, and we receive an investment we can sustainably utilize.
These deals are accessible to all of our existing customers, and we hope it'll also make it easy for those on the fence to jump in.